HI everyone,
What’s your favorite Barbie meme so far? This is mine.
I love a Reba joke.
This week I wrote…
My first piece for Glamour!
I’m so excited to be at Glamour! My first piece is an examination of how celebs are taking cues from influencers and creators in their merch game and how Ariana has taken it to the next level…with revenge merch.
“By dropping the ‘number one guy’ merch and poking fun at her own publicly perceived weaknesses, Madix is making a bold statement. Not only does she not believe she is at fault for the breakup, she’s winning it. Screw you, she seems to be saying. You want to humiliate me? I’ll take my humiliation and monetize it. My success will be my revenge.
While Madix may be the first example I could find of pure ‘revenge merch’ after a public scandal, dropping a merch line is one of the go-to ways to monetize celebrity these days, and to make a cultural impact. Concert T-shirts or sweatshirts with a band’s logo have always been a fashion staple, but merch…
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